Job description
Responsible for driving the brand narrative and corporate reputation in the public domain - online, offline and social, as well as establishing and running an effective internal communications practice.
Individual contribution
- Develop and execute a PR strategy that builds a strong narrative, in line with business goals and the brand communication mandate
- Build and execute an annual calendar with goals, budgets, and a structured process for story and message development to build awareness and trust
- Create a framework for online and offline media vehicles and messaging strategy appropriate to different business segments and needs
- Ideate and create compelling PR content that conveys the brand story convincingly and in an inspiring manner
- Work with the PR agency to execute the strategy and achieve the deliverables
- Formulate measurement criteria for the PR efforts, both for the organisation, as well as the agency
Project Management
- Work with the PR agency to plan and manage press meets, media conferences and other outreach programmes
- Plan and ensure availability of content for media releases, interviews, internal events and other key events identified by internal teams
Program Management
- Work with business stakeholders and cross-functional teams to develop and implement messaging for the PR programs
- Collaborate with management and HR teams to build and execute an internal communications program
- Create and execute a process for online reputation management using the Scripbox account as well as spokespersons’ profiles on social media platforms - creating and publishing content, engaging with media and non-media influencers
- Build and develop relationships with key media personnel and trade bodies
- Position and promote company spokespersons across multiple domains
- Periodically review the crisis management plan