Job description
Assistant Manager- Growth
Assistant Manager- Growth would be responsible to assist with the acquisition and retargeting efforts by driving lead nurturing and upsell/cross-sell campaigns. In addition, she/he will also be responsible to carry out in-depth funnel analysis and deduce meaningful insights from the campaigns
Individual Contribution 80%
- Create and drive end to end lead nurturing, upsell/cross-sell and funnel drop-off journeys to boost acquisition and retargeting efforts
- To create relevant user cohorts and plan & execute various one time campaigns (email, push, etc.) for the same
- To continuously do A/B testing and carry out experimentations for the flow and content optimisation in collaboration with the creative team
- Leverage analytics tools like Amplitude and Google Analytics 4 to identify patterns and deduce meaningful insights
- To prepare monthly/quarterly growth plans
- Monitor and analyse the campaigns and journeys on a daily basis and share the relevant insights with the key stakeholders
Cross-functional Management 20%
- Coordinate with the creative/brand team to ensure all the insights/learnings from the campaigns are passed on for content optimisation
- Synchronise with the product/tech team to identify and highlight potential roadblocks wrt the growth projects
- Be the point of contact for all the marketing and analytics tools viz. Moengage, Amplitude, etc. along with the internal dashboards
The ideal candidate will have
- Experience, Skills and Attributes
- 3 to 5 yrs of experience of working on lead nurturing/funnel management, should be hands on with Moengage/Webengage/Clevertap
- Strong written and verbal communication skills.
- Ability to handle raw data and derive meaningful insights
- Ability to manage multiple projects simultaneously.
- Strong analytical skills and an ability to create and test hypotheses
Academic qualifications
- MBA or equivalent